Our Retail Ready Packaging (RRP) & Shelf Ready Packaging (SRP) enhance your products' profitability, its brand awareness and reduces supply chain costs. Shelf-ready packaging: SRP and Retail Ready Packaging: RRP (also PAV: prêt-à-vendre) refers to the packaging of a product so that it is delivered to a retailer in packaging which is optimized for efficient stocking and sale. Retail ready packaging (RRP) and shelf ready packaging (SRP) have been developed to get products from case to shelf in one smooth movement rather than . Shelf Ready Packaging (SRP) is the term used throughout this publication to refer to a product that comes in a ready merchandised unit which is easy to identify, easy to open, can easily be put onto the shelf and disposed of, allowing an optimisation of shelf replenishment and enhanced visibility. Shelf Ready Packaging: Effective Presentation with Retail Efficiency. Shelf ready packaging (SRP) or retail ready packaging (RRP) – the two terms are interchangeable – refers to products that are sent to retail stores in a format ready for immediate display. Shelf-Ready Packaging. The packaging solutions developed by International Paper meet the '5 easies' required by the retail industry. EMEACPSRP1. Shelf ready packaging means that not only is your product securely packaged for transport, but when it arrives the retailer can put your merchandise straight onto . It is essential that Shelf Ready Packaging (SRP) cartons are 'fit for purpose', to prevent product damage through the supply chain and that the optimum cube . Shelf-ready packaging has so many benefits and you should consider choosing it as your product packaging solution.Packaging isn't just something that holds .